If you are creating a useful and effective web site promotion plan, you understand that the key to web site promotion is enhancing your web site exposure or visibility. Through this article, you are provided with 5 steps that you can take to increase web site visibility today.Start a Link Building CampaignAs part of your web site promotion efforts, as part of your attempt to increase web site visibility, you will want to consider engaging in link building. Through link building, you will be increasing the number of ways in which people can access your web siterCreate SEO Enriched Content for Your SiteAnother step that you can take when it comes to web site promotion is to write and place SEO enriched content at your website. This can be invaluable when it comes to enhancing your web site visibility.Engage in Article SubmissionThrough the article submission process — as part of your overall web site promotion efforts — you can draw further, vital attention to your website. People who read your submitted articles are more likely to want to garner more information by coming to your website.Ensure that You Site is AttractiveMake very certain that, as part of your web site promotion efforts, that your website looks great. People are more inclined to not only visit professional appearing website but they will be more inclined to refer others to that website.Create a Referral ProgramFinally, and as has been alluded to a moment ago, when it comes to web site promotion consider creating some sort of referral program. A referral program is a great way of increasing the visibility of your web site venue.